LovLov is making comfy and stylish lounge wear which can be used both indoor and outdoor.
We are inspired by two words. One is ‘Robe’, our signature item and the other is ‘Love’, the most beloved and friendly word in the world. JungAh Ahn, the founder and creative director of LovLov, favored robe so much that we made the name, smoothly and wittily reflecting the word ‘Robe’.
We believe that the 'Robe' has played an important role in fashion history as much as trench coat. So we are sure of the unlimited possibility that a collection based on robe can be enlarged.
Noblemen in the past used robe as a special wear or evening gown for important parties, and fashionistas nowadays love putting on vintage robes as a club wear or a special outer.
When planning a collection, we specially value much of that point.
Therefore, you can wear LovLov every day, when taking a rest, going on a picnic, enjoying hobbies like camping or surfing, or attending a party.